In this course you will apply previously acquired methodical, technological and design skills for the first time in a holistic, service oriented project. Throughout the course you will design a service in close collaboration with a company or institution. You will conduct in-depth analyses of the existing service landscape and ethnographically driven user research to subsequently design comprehensive process-, communication- and interaction solutions. Selected service design methods and techniques will be taught, and technological frameworks for a multimodal implementation will be provided. The outcome will be an exemplary service flow, prototypes to visualize the interaction, and a concept video showing the service solution.
All about the Topic, our collaboration partner, and the Deliverables.
The Corona pandemic shows the importance of data for assessing crises and planning suitable measures. In the case of Covid19, this includes data on the number of conducted tests, new infections, hospitalizations, recovered, and deaths, as well as on the utilization of medical infrastructure and resources in hospitals. Another group of crisis-related data includes the pandemic’s impact on the economy, education, as well as personal, social, and cultural life. Such data are the basis for understanding the evolution of the pandemic, deciding on and implementing defensive measures, and verifying their effectiveness.
Personal data are of particular importance in the fight against the virus. Partially anonymized information from as many people as possible can help municipalities to better tailor their services to the socio-ethical needs of the population in the pandemic crisis.
For sustainable data use, the population and their wishes, concerns, and needs must be included in the organizational and technical design.
Empirical studies on personal data sharing (e.g., contact tracing apps) worldwide show that a focus on organizational and technical design alone is not sufficient to reach a sufficient number of active data donors. Despite mostly high security and privacy standards and initially quite a positive attitude of citizens towards covid related apps, the actual installation and use of e.g. contact tracing apps remained far behind expectations across countries. Current studies show that it is not so much the perceived lack of data protection that prevents many citizens from installing or using these apps, but rather the perceived lack of benefit offered by these applications. This illustrates how important effective communication strategies and broad support are in the development and use of such applications (participation) so that citizens install applications such as contract tracing apps.
For over 30 years the independent platform «Stiftung Risiko-Dialog» has pursued the goal of developing innovative, viable solutions and framework conditions in a participative manner to understand technological innovations, changes in the environment, and social change. In doing so, it cooperates with the respective partners from civil society, research, economy, authorities, politics from Switzerland and abroad.
In the current project “data cooperation” they are collaborating with the Swiss Data Alliance for deeper insights into data policy aspects and the University of Zurich for the scientific research background. Following people are leading the project and are during the program your main contacts:
Nathalie Stübi is deputy managing director and project manager at the Stiftung Risiko-Dialog. She is a communication and political scientist (M.A.) and gained experience in the field of digitalization in building and managing startups, through her work at the Chair of Computational Social Science at ETH and digital Citizen Science projects at the University of Zurich. She is also a board member at Smart City Alliance and CH++.
Matthias Holenstein is managing director of the Stiftung Risiko-Dialog. His work focuses on risk perception, risk communication, participation, and crisis management in theory and practice. He holds an M.A. in Environmental Sciences from ETH Zurich, a postgraduate degree in Psychosocial Management, and a MAS in Leadership & Management from the IAP of ZHAW. He also lectures at HSLU in the MAS program in Risk Management.
All about the team configuration, the lecturers and your contact to the collaboration partner.
The first week we are diving into different aspects of Service Exploration. We strive to deepen our understanding of the topic and identify core design challenges.
Haase, L. M., & Laursen, L. N. (2019). Meaning Frames: The Structure of Problem Frames and Solution Frames. Design Issues, 35(3), 20-34.
Present: Florian Wille, Nathalie Stübi, Nicole Fölsterl, Stefano VannottiWe will come to your group's zoom room.
Based on the results of the service exploration we develop first service ideas and condense them to a compelling service concept.
For the presentation of the service concept, you can use the 12 elements of conceptual design, as BJ Fogg described it in his article of the same name (Fogg, B. J. (2003). Conceptual Designs: The Fastest Way to Capture and Share Your Idea. In B. Laurel. Design Research: Methods and Perspectives, Cambridge, Massachusettes: MIT Press.)
After two weeks of service analysis and service conception, we start the first implementation loop. The outcome will be prototypes visualizing aspects of our service and make them testable.
This phase is to test your previously developed service prototypes and use the gained insights to improve your service concept. This week should also be used to start with the production of your service video, as the following week is rather short.
The final week is to prepare all deliverables and the final presentation.
You'll be presenting to one other team and the lecturers.
In this area you will find interesting material that we have collected for the course.
In order to pass the course, a minimum attendance of 80% in contact hours is required.Contact hours are:
Two or more unexcused absences will affect the final grade.
You can be reimbursed for material costs up to CHF 100,- per team, if you submit the required documents within 4 weeks after the end of the module.